Lobster Concept

A story that becomes a brand — a brand that inspires evolution. This fashion consulting store is built around the concept of the lobster: a symbol of growth, transformation, and resilience.

The logo and visual identity bring this manifesto to life, capturing the essence of personal evolution, attitude, and bold expression. It’s a brand with personality, movement, and a contemporary spirit.

The idea

@Graça Martins @Vasco Durão