VISUAL IDENTITY FOR MERCHANDISING —
Santa Maria Manuela is a Portuguese ship built in 1937 for cod fishing with line in Newfoundland and Greenland. It is currently geared up for ocean travel, training, events, conferences, onboard parties and lots of adventure.
I developed the visual identity and applied it to merchandising and the uniforms of the crew. My graphic inspiration was the original shape of the ship and icons that represent the ship's history, with a friendly and contemporary approach.