VISUAL IDENTITY —
Visual Identity for Memoville, a 5 stars Clinic-Hotel that is focused on patients with dementia, especially with Alzheimer's disease. The Clinic-Hotel is currently under construction, the first one will be in Beloura, Portugal, and there will be others worldwide.
The symbol is an interpretation of the infinity symbol, presenting the idea that time is relative and that despite the lack of memory, happiness can be found in everyday moments. In fact, there are two infinity symbols intertwined, representing the importance of the involvement and emotional relations.
I think this was a challenging project since the Visual Identity will contribute to the patient's well-being and is based on this positive concept, on living fully every moment and life's celebration.
- in progress -